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subject:"Leadership"
~person:"Buschmeyer, Achim"
~person:"Herzog, Walter"
~person:"Jenewein, Wolfgang"
~person:"Vallaster, Christine"
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Search: subject_exact:"Behavioral branding"
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Buschmeyer, Achim
Herzog, Walter
Jenewein, Wolfgang
Vallaster, Christine
Tomczak, Torsten
10
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5
Henkel, Sven
4
Kernstock, Joachim
4
Brexendorf, Tim Oliver
2
Herrmann, Andreas
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Morhart, Felicitas
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Walter, Benjamin von
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
FIR-Edition Forschung
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Management des Mitarbeiterverhaltens bei der Transformation von produzierenden Unternehmen
Krechting, Denis
;
Raff, Stefan
;
Bernhard, Florian
; …
-
2018
Persistent link: https://www.econbiz.de/10013447218
Saved in:
2
Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 34-43
Persistent link: https://www.econbiz.de/10009419843
Saved in:
3
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
4
Mit transformationaler Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 389-406)
.
2009
Persistent link: https://www.econbiz.de/10003856789
Saved in:
5
Mit transformativer Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 367-384)
.
2008
Persistent link: https://www.econbiz.de/10003600206
Saved in:
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