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subject:"Leadership personality"
~person:"Orth, Ulrich R."
~subject:"Emotion"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Persönlichkeitstest"
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Leadership personality
Emotion
Konsumentenverhalten
Personality psychology
7
Persönlichkeitspsychologie
7
Consumer behaviour
4
Brand management
2
Gender
2
Geschlecht
2
Markenführung
2
Advertising
1
Advertising effects
1
Arbeitszufriedenheit
1
Attractiveness
1
Beziehungsmarketing
1
Biological sex
1
Brand
1
Brand image
1
Brand loyalty
1
Consumer identity
1
Customer retention
1
Gender identity
1
Harmony
1
Job satisfaction
1
Kundenbindung
1
Lebensqualität
1
Markenartikel
1
Markenimage
1
Markentreue
1
Motivation
1
Performance measurement
1
Performance-Messung
1
Quality of life
1
Relationship marketing
1
Satisfaction
1
Self-congruity
1
Social self
1
Visual design
1
Visualisierung
1
Visualization
1
Weibliche Arbeitskräfte
1
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English
5
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Orth, Ulrich R.
Delia, Elizabeth B.
12
Cobb-Clark, Deborah A.
10
Schildberg-Hörisch, Hannah
10
Bagozzi, Richard P.
9
Dufwenberg, Martin
9
Warlop, Luk
9
Battigalli, Pierpaolo
8
Belk, Russell W.
8
Forehand, Mark R.
8
Stephen, Andrew T.
8
Berger, Jonah
7
Shrum, L. J.
7
Siddiqui, Danish Ahmed
7
Dholakia, Utpal M.
6
Haslam, S. Alexander
6
Hogg, Margaret K.
6
Katz, Matthew
6
Kets de Vries, Manfred F. R.
6
Puntoni, Stefano
6
Septianto, Felix
6
Smith, Alec
6
Williams, Patti
6
Bettman, James R.
5
Bhalotra, Sonia R.
5
Clots-Figueras, Irma
5
Coleman, Nicole Verrochi
5
Dahmann, Sarah C.
5
Dahmann, Sarah Christina
5
Kamhöfer, Daniel
5
Kark, Ronit
5
Patrick, Vanessa M.
5
Schils, Trudie
5
Shoham, Aviv
5
Steffens, Niklas K.
5
Vecci, Joseph
5
Wehner, Caroline
5
Wilcox, Keith
5
Zhang, Yinlong
5
Ameriks, John
4
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European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
Designing for the genders : the role of visual harmony
Nickel, Kristina
;
Orth, Ulrich R.
;
Kumar, Minu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 697-713
Persistent link: https://www.econbiz.de/10012494711
Saved in:
2
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
3
Nostalgic brands as mood boosters
Orth, Ulrich R.
;
Gal, Steffi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 666-679
Persistent link: https://www.econbiz.de/10009576044
Saved in:
4
Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.
;
Limon, Yonca
;
Rose, Gregory
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
Saved in:
5
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
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