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subject:"Lieferantenmanagement"
~accessRights:"restricted"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
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Lieferantenmanagement
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Messebeteiligung
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Trade fair participation
14
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Gopalakrishna, Srinath
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovatives Markenmanagement
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International journal of hospitality management
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Journal of business-to-business marketing
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ECONIS (ZBW)
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1
Perspectives of organizers and exhibitors on the performance assessment of exhibitors at an International Travel Fair
Fang, Chin-yi
;
Ding, Yu-Chun
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012241733
Saved in:
2
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
3
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
4
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
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5
Markenadäquate Gestaltung von Live Communication-Instrumenten : Untersuchung der Wahrnehmung und Wirkung von Messeständen
Ermer, Beatrice
-
2014
Bedeutung des visuellen Sinns als Teilaspekt der Multisensualität in der Live Communication -- Grundlagen der identitätsbasierten Markenführung sowie der visuellen Wahrnehmung und Wirkung von Messestandgestaltungen -- Markenpersönlichkeitstransfer am Messestand durch...
Persistent link: https://www.econbiz.de/10014019391
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