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subject:"Lieferantenmanagement"
~isPartOf:"ERIM report series research in management"
~subject:"Category management"
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Lieferantenmanagement
Category management
Category Management
4
Brand management
2
Markenführung
2
Advertising effects
1
Bayes-Statistik
1
Bayesian inference
1
Brand
1
Consumer behaviour
1
Einzelhandel
1
Handelsmarke
1
Handelsmarketing
1
Konsumentenverhalten
1
Logit model
1
Logit-Modell
1
Markenartikel
1
Market power
1
Marketing theory
1
Marketingtheorie
1
Marktmacht
1
Monte Carlo simulation
1
Monte-Carlo-Simulation
1
New product development
1
Produktentwicklung
1
Retail assortment
1
Retail marketing
1
Retail trade
1
Sortiment
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Store brand
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Theorie
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Theory
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Arbeitspapier
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Working Paper
4
Graue Literatur
3
Non-commercial literature
3
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English
4
Author
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Sloot, Laurens M.
3
Verhoef, Peter C.
3
Franses, Philip Hans
2
Everdingen, Yvonne Maria van
1
Fok, Dennis
1
Nierop, Johannes Erjen Maurice van
1
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Erasmus Research Institute of Management
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ERIM report series research in management
Journal of retailing
14
Journal of retailing and consumer services
10
Handelsforschung
8
Journal of marketing
8
Journal of marketing research : JMR
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Retail supply chain management : quantitative models and empirical studies
7
SpringerLink / Bücher
7
The international review of retail, distribution and consumer research
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
5
Gabler Edition Wissenschaft
4
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Hamburger Schriften zur Marketingforschung
3
Harvard-Business-Manager : das Wissen der Besten
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
2
Asia Pacific journal of marketing and logistics
2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
2
Commercio : rivista di economia e politica commerciale
2
Controlling im Handel : innovative Ansätze und Praxisbeispiele
2
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
2
Faculty research papers / The Fuqua School of Business, Duke University
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Industrial and corporate change
2
Journal of marketing management : MM
2
Journal of the Operational Research Society : OR
2
Kompetenzen für Supply Chain Manager : mit 8 Tabellen
2
Manufacturing & service operations management : M & SOM
2
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ECONIS (ZBW)
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The moderating roles of relationship quality and dependency in retailers’ new product adoption decisions
Everdingen, Yvonne Maria van
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contributor
); …
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2008
Persistent link: https://www.econbiz.de/10008662388
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2
Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003303639
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3
Understanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions
Sloot, Laurens M.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002513507
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4
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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