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subject:"Lieferantenmanagement"
~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Erfolgsfaktor"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Trade fair participation"
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Lieferantenmanagement
Erfolgsfaktor
Konsumentenverhalten
Messebeteiligung
6
Trade fair participation
6
Messe
5
Trade fair
5
B-to-B-Marketing
4
Business-to-business marketing
4
Marketing management
3
Marketingmanagement
3
B2B marketing
2
Success factor
2
Supplier relationship management
2
Trade shows
2
Advertising effects
1
B2B Marketing
1
Bewertung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Business network
1
Coimbatore Tradeshows
1
Consumer behaviour
1
Customer engagement
1
Customer integration
1
Destination management
1
Destinationsmanagement
1
Engagement dynamics
1
Evaluation
1
Events
1
Exhibition
1
Exhibitions
1
Exhibitors Show Performance
1
Firm performance
1
Kundenintegration
1
Literature review
1
Marketing Strategy
1
Promotions
1
Relationship marketing
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Drapeau, Nancy
1
Gopalakrishna, Srinath
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Haon, Christophe
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L .Srividhya
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Lawrence, Justin M.
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Ling-yee, Li
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Malthouse, Edward C.
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Ravi Shankar C
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
4
Journal of business-to-business marketing
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Schriften zu Marketing und Management
2
Berichte aus der Betriebswirtschaft
1
Discussion papers / Zentrum für Internationale Entwicklungs- und Umweltforschung, Justus-Liebig-Universität Gießen
1
International journal of hospitality management
1
Journal of international trade & commerce
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Linde international
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Schriftenreihe Marketing, Management
1
Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
1
Technological economics
1
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ECONIS (ZBW)
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Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C
;
L .Srividhya
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
Saved in:
4
Marketing resources and performance of exhibitor firms in trade shows: a contingent resource perspective
Ling-yee, Li
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 360-370
Persistent link: https://www.econbiz.de/10003450774
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