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subject:"Lieferantenmanagement"
~person:"Malthouse, Edward C."
~person:"Ravi Shankar C"
~person:"Selbach, David"
~subject:"Erfolgsfaktor"
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Lieferantenmanagement
Erfolgsfaktor
Marketing management
3
Marketingmanagement
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Messebeteiligung
3
Trade fair participation
3
Messe
2
Success factor
2
Trade fair
2
B-to-B-Marketing
1
B2B marketing
1
Beziehungsmarketing
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Business-to-business marketing
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Coimbatore Tradeshows
1
Consumer behaviour
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Customer engagement
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Customer integration
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Destination management
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Destinationsmanagement
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Engagement dynamics
1
Events
1
Exhibitors Show Performance
1
Firm performance
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KMU
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Klein- und Mittelbetrieb
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Konsumentenverhalten
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Kundenintegration
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Marketing Strategy
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Messe <Wirtschaft>
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Relationship marketing
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Return on Investment
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SME
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Supplier relationship management
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Tourism marketing
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Tourismusmarketing
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Malthouse, Edward C.
Ravi Shankar C
Selbach, David
Gopalakrishna, Srinath
3
Ueding, Ralf
2
Baaken, Thomas
1
Bettis-Outland, Harriette
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Bloch, Peter H.
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Kirchgeorg, Manfred
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Kleinod, Marén
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Kästner, Evelyn
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L .Srividhya
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Langner, Sascha
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Ling-yee, Li
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Linde international
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ECONIS (ZBW)
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Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
2
Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C
;
L .Srividhya
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
Saved in:
3
Messetraining für den Mittelstand : Kosten, Nutzen, Erfolg
Selbach, David
;
Wittrock, Olaf
-
2007
Persistent link: https://www.econbiz.de/10003400839
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