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subject:"Lieferantenmanagement"
~subject:"Beschaffungsmarketing"
~subject:"Brand management"
~type_genre:"Sammelwerk"
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Lieferantenmanagement
Beschaffungsmarketing
Brand management
Messebeteiligung
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Trade fair participation
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Deutschland
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Germany
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Marketingmanagement
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Messe
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Event-Marketing
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Messemarketing
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Supplier relationship management
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Veranstaltungswirtschaft
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02.10.1997
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Baden-Württemberg
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Ballungsraum
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Big event
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Bremen
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Business-to-Business-Marketing
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Communication
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Event marketing
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Expo <2000, Hannover>
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Großveranstaltung
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Hesse
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Hessen
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Management
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Baaken, Thomas
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Bettis-Outland, Harriette
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Technological economics
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Trade show and exhibition marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
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Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001607978
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