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subject:"Lieferkette"
~person:"Jing, Bing"
~person:"Kohlepp, Christina"
~subject:"Konsumentenverhalten"
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Lieferkette
Konsumentenverhalten
Beziehungsmarketing
2
Consumer behaviour
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Consumer products distribution
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Konsumgüterhandel
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Jing, Bing
Kohlepp, Christina
Zentes, Joachim
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Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
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Die Verbundenheit des Kunden mit dem Konsumgüterunternehmen : eine kritische Analyse auf der Grundlage eines interaktions- und identifikationsbasierten Beziehungsverständnisses
Kohlepp, Christina
-
2021
Persistent link: https://www.econbiz.de/10012307890
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2
Pricing experience goods : the effects of customer recognition and commitment
Jing, Bing
- In:
Journal of economics & management strategy : JEMS
20
(
2011
)
2
,
pp. 451-473
Persistent link: https://www.econbiz.de/10009157966
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