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subject:"Literatur"
~person:"Freeman, Matthew"
~subject:"United States"
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Freeman, Matthew
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Engaging consumers through branded entertainment and convergent media
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Author-as-franchise-product : Edgar Rice Burroughs Inc and Tarzan as historical branded entertainment
Freeman, Matthew
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Engaging consumers through branded entertainment and …
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(pp. 53-73)
.
2015
Persistent link: https://www.econbiz.de/10011389088
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