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subject:"Literature"
~isPartOf:"Engaging consumers through branded entertainment and convergent media"
~subject:"Public relations"
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Engaging consumers through branded entertainment and convergent media
Die Pressemitteilung
3
Public Relations : ein Handbuch
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Springer eBook Collection
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Vermarktungsstrategien für das Buch im multimedialen Raum : eine interdisziplinäre Untersuchung
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Working paper / National Bureau of Economic Research, Inc.
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
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Christian Faith Perspectives in Leadership and Business
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Christian faith perspectives in leadership and business
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Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
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Corporate communications : an international journal
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Europäische Hochschulschriften / 40
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Journal of economic behavior & organization : JEBO
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Navigating digital communication and challenges for organizations
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Nonprofit-PR
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Organisationskommunikation online : Grundlagen, Praxis, Empirie
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Pathways to public relations : histories of practice and profession
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Springer eBooks / Business and Management
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Unternehmenskommunikation auf dem Prüfstand : aktuelle empirische Ergebnisse zum Reputation Marketing
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Working papers / Department of Accounting, Finance and Management, University of Essex
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World economics : a journal of current economic analysis and policy
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Author-as-franchise-product : Edgar Rice Burroughs Inc and Tarzan as historical branded entertainment
Freeman, Matthew
- In:
Engaging consumers through branded entertainment and …
,
(pp. 53-73)
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2015
Persistent link: https://www.econbiz.de/10011389088
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