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subject:"Magazine"
~isPartOf:"Health marketing quarterly"
~subject:"Pricing strategy"
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Pricing strategy
Print advertising
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Hovland, Roxanne W.
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Jung, A-Reum
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Health marketing quarterly
ZEW discussion papers
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
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Contemporary economic policy : a journal of Western Economic Association International
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Harvard Business School Accounting & Management Unit Case
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Journal of current issues and research in advertising : JCIRA
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Advertising and violence : concepts and perspectives
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Handbook of media economics ; volume 1
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International journal of advertising : the quarterly review of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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Organization : the interdisciplinary journal of organization, theory and society
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Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum
;
Hovland, Roxanne W.
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
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