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subject:"Magazine"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Zeitung"
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Magazine
Zeitung
Print advertising
12
Printwerbung
12
Advertising effects
8
Werbewirkung
8
Advertising
5
Werbung
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Consumer behaviour
4
Konsumentenverhalten
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USA
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United States
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Comparison
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Psychology of advertising
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Zeitschrift
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1985-2004
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Arab countries
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Australien
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Abernethy, Avery M.
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Lancaster, Alyse R.
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Lancaster, Kent M.
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Neijens, Peter C.
1
Padgett, Daniel
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Journal of current issues and research in advertising : JCIRA
History of retailing and consumption
5
Journal of media business studies
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CESifo working papers
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Contemporary economic policy : a journal of Western Economic Association International
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Discussion paper / Center for Economic Research, Tilburg University
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Harvard Business School Accounting & Management Unit Case
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Journal of advertising research
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Journal of international consumer marketing
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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NET Institute Working Paper
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Ross School of Business working paper series
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Vierteljahrshefte zur Wirtschaftsforschung
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Working papers / Center on Japanese Economy and Business
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
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Advances in applied microeconomics : a research annual
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Advertising and violence : concepts and perspectives
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American economic journal : a journal of the American Economic Association
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Commission of Inquiry into the Marketing of Beef and Veal. Research report
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EUI ECO Working Paper Series 07-2005
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Erasmus journal for philosophy and economics : EJPE
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European journal of marketing : EJM
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Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
Saved in:
2
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
Saved in:
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