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subject:"Magazine"
~subject:"Presseverlag"
~type:"article"
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Magazine
Presseverlag
Print advertising
415
Printwerbung
415
Advertising effects
160
Werbewirkung
160
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112
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107
USA
89
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Dewenter, Ralf
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Kaiser, Ulrich
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Flath, David
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Kranenburg, Hans L. van
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1
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The journal of media economics
4
Journal of advertising research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of media business studies
3
Vierteljahrshefte zur Wirtschaftsforschung
3
Contemporary economic policy : a journal of Western Economic Association International
2
Journal of international consumer marketing
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advances in applied microeconomics : a research annual
1
Advertising and violence : concepts and perspectives
1
Applied economics quarterly
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Dissent and the failure of leadership
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
Erasmus journal for philosophy and economics : EJPE
1
European journal of marketing : EJM
1
Handbook of media economics ; volume 1
1
Health marketing quarterly
1
History of retailing and consumption
1
Information economics and policy : IEP
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International - Europäisch - Regional
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economic policy studies
1
International journal of economic research
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International journal of industrial organization
1
JMM : the international journal on media management
1
Japan and the world economy : international journal of theory and policy
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Journal of business & economics research
1
Journal of consumer marketing
1
Journal of economic behavior & organization : JEBO
1
Journal of historical research in marketing
1
Journal of macromarketing
1
Journal of promotion management : JPM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
1
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
1
Organization : the interdisciplinary journal of organization, theory and society
1
Promotional culture and convergence : markets, methods, media
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ECONIS (ZBW)
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1
Our magazine, or, why does no-one read us?
Parker, Martin
- In:
Organization : the interdisciplinary journal of …
30
(
2023
)
6
,
pp. 1287-1292
Persistent link: https://www.econbiz.de/10014432189
Saved in:
2
Representation of women of color on the covers of the top three fashion magazines : a content analysis
Mitchell, Natalie A.
;
Stovall, Tony
;
Avalos, David
- In:
Journal of consumer marketing
40
(
2023
)
5
,
pp. 597-608
Persistent link: https://www.econbiz.de/10014332221
Saved in:
3
Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
4
The persuasive power of the fourth estate : estimating the effect of newspaper endorsements: 1960-1980
Sprick Schuster, Steven
- In:
Journal of economic behavior & organization : JEBO
207
(
2023
),
pp. 496-510
Persistent link: https://www.econbiz.de/10014282027
Saved in:
5
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
6
Japanese newspapers
Flath, David
- In:
International journal of economic policy studies
15
(
2021
)
2
,
pp. 257-299
Persistent link: https://www.econbiz.de/10012614950
Saved in:
7
Guns for christmas : advertising in boys' life magazine, 1911-2012
Witkowski, Terrence H.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10012264069
Saved in:
8
Bees on paper : the British press reads the Fable
Revolti, Matteo
- In:
Erasmus journal for philosophy and economics : EJPE
9
(
2016
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011487230
Saved in:
9
Reinventing the business model for local newspapers by building walls
Olsen, Ragnhild Kristine
;
Solvoll, Mona Kristin
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011993175
Saved in:
10
Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
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