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subject:"Markenartikel"
~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~subject:"Werbewirkung"
~type_genre:"Konferenzbeitrag"
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Markenartikel
Werbewirkung
Consumer behaviour
14
Konsumentenverhalten
14
Handelsmarke
9
Store brand
9
Brand management
8
Markenführung
8
Einzelhandel
6
Retail trade
6
Brand
5
Brand image
5
Markenimage
5
Food retailing
4
Lebensmitteleinzelhandel
4
Consumer behavior
3
Online retailing
3
Online-Handel
3
Beziehungsmarketing
2
E-commerce
2
Electronic Commerce
2
Food trade
2
Lebensmittelhandel
2
Private label
2
Product labelling
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Relationship marketing
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Social Web
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Social web
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Warenkennzeichnung
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Ambulanter Handel
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Anti-branding activities
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Asia
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Asien
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Assortment
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Attitude towards the PPL
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Bangkok
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Botsuana
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Botswana
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Brand Botswana
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Brand hate
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Brand perception
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Konferenzbeitrag
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English
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D’Arco, Mario
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Fonferek, Katharina-Maria
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Forcheh, Ntonghanwah
1
Marino, Vittoria
1
Maswabi, Tshepo
1
Schramm-Klein, Hanna
1
Sinapuelas, Ian Clark
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Steinmann, Sascha
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Steppuhn, Vanessa
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Journal of retailing and consumer services
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Scientific Annals of Economics and Business
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Conference proceedings trends in business communication 2016
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of retail & distribution management
1
Journal of Chinese economic and foreign trade studies
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Sustainability in Business Management
1
The globalisation of Chinese business : implications for multinational investors
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
2
Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
3
Trajectories to making Botswana a destination of choice : an evaluation of the current awareness and perception levels
Maswabi, Tshepo
;
Forcheh, Ntonghanwah
;
Taolo, Resego
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 47-62)
.
2018
Persistent link: https://www.econbiz.de/10013276401
Saved in:
4
Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
Persistent link: https://www.econbiz.de/10013277449
Saved in:
5
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
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