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subject:"Markenartikel"
~isPartOf:"International advertising and communication : current insights and empirical findings"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
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Markenartikel
Advertising effects
54
Werbewirkung
54
Consumer behaviour
18
Konsumentenverhalten
18
Deutschland
14
Germany
14
Estimation
11
Schätzung
11
Austria
7
Theorie
7
Theory
7
Österreich
7
Advertising
6
Advertising planning
6
Brand
6
Perception
6
Wahrnehmung
6
Werbeplanung
6
Werbung
6
Consumer goods marketing
5
Konsumgütermarketing
5
Netherlands
5
Niederlande
5
Print advertising
5
Printwerbung
5
Fernsehwerbung
4
Market research
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Marktforschung
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Target group
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Television advertising
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Zielgruppe
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Advertising media
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Brand management
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Direct marketing
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Direktmarketing
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Experiment
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Markenführung
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Werbeträger
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German
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Esch, Franz-Rudolf
2
Brunner, Christian Boris
1
Gawlowski, Dominika
1
Gierl, Heribert
1
Goertz, Susanne
1
Großmann, Tina
1
Hartmann, Patrick
1
Ibáñez, Vanessa Apaolaza
1
Langner, Tobias
1
Mayerhofer, Wolfgang
1
Pogoda, Andreas
1
Rossiter, John R.
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International advertising and communication : current insights and empirical findings
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
28
The journal of product & brand management
24
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
14
The journal of brand management : an international journal
14
International journal of advertising : the quarterly review of marketing communications
13
Psychology & marketing
12
Journal of retailing and consumer services
11
Journal of the Academy of Marketing Science
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Marketing : ZFP ; journal of research and management
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of advertising research
6
Journal of promotion management : innovations in planning and applied research
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of consumer marketing
5
Journal of global fashion marketing : JGfM
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
European journal of marketing
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of market research
2
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ECONIS (ZBW)
6
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1
Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken : eine empirische Untersuchung
Esch, Franz-Rudolf
;
Brunner, Christian Boris
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003981884
Saved in:
2
Wie erreicht man die beste Markenzuordnung?
Pogoda, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003981915
Saved in:
3
Positionierung von Biermarken
Mayerhofer, Wolfgang
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 57-59
Persistent link: https://www.econbiz.de/10003674520
Saved in:
4
Die Wirkung von irrelevanten Merkmalen in der Markenwerbung
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10003535884
Saved in:
5
Creating powerful brand names
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
International advertising and communication : current …
,
(pp. 181-197)
.
2006
Persistent link: https://www.econbiz.de/10003378124
Saved in:
6
Effects of green brand communication on brand associations and attitude
Hartmann, Patrick
;
Ibáñez, Vanessa Apaolaza
- In:
International advertising and communication : current …
,
(pp. 217-236)
.
2006
Persistent link: https://www.econbiz.de/10003378128
Saved in:
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