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subject:"Markenartikel"
~isPartOf:"International advertising and communication : current insights and empirical findings"
~subject:"International marketing"
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Markenartikel
International marketing
Advertising effects
20
Werbewirkung
20
Estimation
9
Schätzung
9
Consumer behaviour
8
Konsumentenverhalten
8
Deutschland
6
Germany
6
Netherlands
5
Niederlande
5
Perception
4
Wahrnehmung
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Print advertising
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Printwerbung
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Theorie
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Theory
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Advertising media
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Brand
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Cognition
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Emotion
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Experiment
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Fernsehwerbung
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France
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Frankreich
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Gender
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Geschlecht
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Internationales Marketing
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Kognition
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Market research
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Marktforschung
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Television advertising
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Werbeträger
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Außenwerbung
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China
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Consumer goods marketing
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Cross-cultural relations
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English
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Diehl, Sandra
1
Esch, Franz-Rudolf
1
Hartmann, Patrick
1
Ibáñez, Vanessa Apaolaza
1
Langner, Tobias
1
Mueller, Barbara
1
Purper, Guido
1
Rossiter, John R.
1
Terlutter, Ralf
1
Weinberg, Peter
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International advertising and communication : current insights and empirical findings
Journal of business research : JBR
32
International journal of advertising : the quarterly review of marketing communications
24
The journal of product & brand management
24
Journal of marketing communications
19
International journal of advertising : the review of marketing communications
18
Journal of promotion management : JPM
18
The journal of brand management : an international journal
14
Psychology & marketing
13
Journal of retailing and consumer services
11
Asia Pacific journal of marketing and logistics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of promotion management : innovations in planning and applied research
8
Journal of the Academy of Marketing Science
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising research
7
Marketing : ZFP ; journal of research and management
7
Marketing letters : a journal of research in marketing
7
Journal of global marketing
6
A master class in brand planning : the timeless works of Stephen King
5
European journal of marketing : EJM
5
International marketing review
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
Journal of global fashion marketing : JGfM
4
Marketing intelligence & planning
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of consumer studies
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of international consumer marketing
3
Journal of international marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
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ECONIS (ZBW)
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1
Creating powerful brand names
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
International advertising and communication : current …
,
(pp. 181-197)
.
2006
Persistent link: https://www.econbiz.de/10003378124
Saved in:
2
Effects of green brand communication on brand associations and attitude
Hartmann, Patrick
;
Ibáñez, Vanessa Apaolaza
- In:
International advertising and communication : current …
,
(pp. 217-236)
.
2006
Persistent link: https://www.econbiz.de/10003378128
Saved in:
3
The GLOBE study : applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International advertising and communication : current …
,
(pp. 419-438)
.
2006
Persistent link: https://www.econbiz.de/10003378202
Saved in:
4
Retail advertising : an empirical comparison between German and French consumers
Purper, Guido
;
Weinberg, Peter
- In:
International advertising and communication : current …
,
(pp. 473-487)
.
2006
Persistent link: https://www.econbiz.de/10003378212
Saved in:
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