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subject:"Markenartikel"
~isPartOf:"International advertising and communication : current insights and empirical findings"
~subject:"Theory"
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Markenartikel
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Advertising effects
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Diehl, Sandra
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Esch, Franz-Rudolf
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Ibáñez, Vanessa Apaolaza
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Percy, Larry
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International advertising and communication : current insights and empirical findings
Journal of business research : JBR
29
The journal of product & brand management
24
Journal of marketing communications
21
Marketing : ZFP ; journal of research and management
18
International journal of advertising : the review of marketing communications
17
Gabler Edition Wissenschaft
16
SpringerLink / Bücher
15
Journal of promotion management : JPM
14
The journal of brand management : an international journal
14
International journal of advertising : the quarterly review of marketing communications
13
Psychology & marketing
13
Journal of retailing and consumer services
12
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of advertising research
9
Berichte aus der Betriebswirtschaft
8
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
Springer eBook Collection / Business and Economics
8
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
8
Faculty & research / Insead : working paper series
7
International journal of electronic commerce : IJEC
7
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
American journal of agricultural economics
6
Asia Pacific journal of marketing and logistics
6
Journal of promotion management : innovations in planning and applied research
6
A master class in brand planning : the timeless works of Stephen King
5
Europäische Hochschulschriften / 5
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Journal of global fashion marketing : JGfM
4
Marketing intelligence & planning
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Report / Marketing Science Institute
4
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ECONIS (ZBW)
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Unconscious processing of advertising and its effects upon attitude and behaviour
Percy, Larry
- In:
International advertising and communication : current …
,
(pp. 109-121)
.
2006
Persistent link: https://www.econbiz.de/10003378108
Saved in:
2
Creating powerful brand names
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
International advertising and communication : current …
,
(pp. 181-197)
.
2006
Persistent link: https://www.econbiz.de/10003378124
Saved in:
3
Effects of green brand communication on brand associations and attitude
Hartmann, Patrick
;
Ibáñez, Vanessa Apaolaza
- In:
International advertising and communication : current …
,
(pp. 217-236)
.
2006
Persistent link: https://www.econbiz.de/10003378128
Saved in:
4
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
5
Assessing measurement invariance of ordinal indicators in cross-national research
Temme, Dirk
- In:
International advertising and communication : current …
,
(pp. 455-472)
.
2006
Persistent link: https://www.econbiz.de/10003378210
Saved in:
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