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subject:"Markenartikel"
~isPartOf:"Journal of advertising research"
~subject:"Luxury goods"
~subject:"United States"
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Markenartikel
Luxury goods
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Brand
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Markenführung
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Semiotics
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Semiotik
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brand
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congruence theory
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Journal of advertising research
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Asian review of accounting
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Europäische Hochschulschriften / 40
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Europäische Hochschulschriften / 5
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Global journal of business research : GJBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for global business advancement : JGBA
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of retailing and consumer services
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Marketing management : a cultural perspective
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Marketing theory
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Qualitative market research : an international journal
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Schriftenreihe innovatives Dienstleistungsmanagement
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Society and business review
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An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
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