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subject:"Markenartikel"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Werbeeffizienz"
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Markenartikel
Advertising effects
201
Werbewirkung
201
Consumer behaviour
134
Konsumentenverhalten
134
Advertising
112
Werbung
108
Brand management
49
Internet marketing
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Markenführung
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Online-Marketing
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Brand image
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Markenimage
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Brand
28
Emotion
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Social Web
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Social web
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Experiment
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Cognition
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Kognition
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Marketing management
12
Marketingmanagement
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Celebrity endorsement
11
Celebrity-Werbung
11
Psychology of advertising
11
Werbepsychologie
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Product Placement
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Product placement
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Personality psychology
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Persönlichkeitspsychologie
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Perception
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Print advertising
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Printwerbung
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Sales promotion
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Social Marketing
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Social marketing
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USA
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United States
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Verkaufsförderung
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Dwivedi, Yogesh Kumar
2
Foti, Lianne
2
Ghosh, Tathagata
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Sreejesh, S.
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Teng, Lefa
2
Arsena, Ashley
1
Bellman, Steven
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Bernritter, Stefan F.
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Bogomolova, Svetlana
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Bravo Velázquez, Alberto
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Dass, Mayukh
1
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Dens, Nathalie
1
Eisingerich, Andreas B
1
Espinosa, Jennifer A.
1
Fennis, Bob Michaël
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Gisbergen, Marnix S. van
1
Grohs, Reinhard
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Hadi, Rhonda
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Han, Jeongsoo
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Janakiraman, Narayan
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Ketelaar, Paul E.
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Kim, Jae-Eun
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Kim, Ji Yoon
1
Kohli, Chiranjeev
1
Konig, Ruben Peter
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Journal of business research : JBR
The journal of product & brand management
24
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
14
The journal of brand management : an international journal
14
International journal of advertising : the quarterly review of marketing communications
13
Psychology & marketing
12
Journal of retailing and consumer services
11
Journal of the Academy of Marketing Science
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Marketing : ZFP ; journal of research and management
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of advertising research
6
Journal of promotion management : innovations in planning and applied research
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of consumer marketing
5
Journal of global fashion marketing : JGfM
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
European journal of marketing
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of market research
2
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ECONIS (ZBW)
28
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1
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
4
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
5
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
6
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
7
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
8
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
Saved in:
9
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
10
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
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