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subject:"Markenartikel"
~isPartOf:"Journal of marketing research : JMR"
~person:"Delre, Sebastiano A."
~subject:"Werbewirkung"
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Delre, Sebastiano A.
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The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
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