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subject:"Markenartikel"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Emotion"
~subject:"Werbewirkung"
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Markenartikel
Emotion
Werbewirkung
Consumer behaviour
343
Konsumentenverhalten
343
Market research
63
Marktforschung
63
Experiment
39
Advertising effects
38
Präferenztheorie
37
Theory of preferences
37
Brand management
30
Markenführung
30
Brand image
29
Markenimage
29
Theorie
26
Theory
26
Internet marketing
23
Online-Marketing
23
Cognition
21
Kognition
21
Perception
20
Wahrnehmung
20
Beziehungsmarketing
18
Decision under uncertainty
18
Entscheidung unter Unsicherheit
18
Relationship marketing
18
Advertising
17
Decision
17
Entscheidung
17
Werbung
17
Personality psychology
16
Persönlichkeitspsychologie
16
Viral marketing
15
Virales Marketing
15
Brand
13
Sales promotion
13
USA
13
United States
13
Verkaufsförderung
13
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Article
73
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Article in journal
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73
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English
73
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Aribarg, Anocha
2
Bettman, James R.
2
Cutright, Keisha M.
2
Dahl, Darren W.
2
Dhar, Ravi
2
Draganska, Michaela
2
Fitzsimons, Gavan J.
2
Goldsmith, Kelly
2
Hedgcock, William
2
Heerde, Harald J. van
2
Hung, Iris W.
2
Kumar, V.
2
Meyvis, Tom
2
Patrick, Vanessa M.
2
Pieters, Rik
2
Rao, Akshay R.
2
Rucker, Derek D.
2
Vohs, Kathleen D.
2
Wedel, Michel
2
Agrawal, Nidhi
1
Amaldoss, Wilfred
1
Arora, Neeraj
1
Artz, Martin
1
Ascarza, Eva
1
Avery, Jill
1
Bagozzi, Richard P.
1
Baker, Andrew M.
1
Bart, Yakov
1
Bawa, Kapil
1
Bijmolt, Tammo H. A.
1
Bond, Samuel D.
1
Brinberg, David
1
Broekhuizen, Thijs L. J.
1
Bronnenberg, Bart J.
1
Brough, Aaron R.
1
Bruce, Norris I.
1
Bucklin, Randolph E.
1
Cavanaugh, Lisa A.
1
Cerf, Moran
1
Chang, Hannah H.
1
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Published in...
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Journal of marketing research : JMR
Journal of business research : JBR
451
Journal of retailing and consumer services
317
The journal of brand management : an international journal
201
The journal of product & brand management
193
Psychology & marketing
159
Journal of marketing communications
154
International journal of advertising : the review of marketing communications
137
International journal of hospitality management
119
European journal of marketing : EJM
100
International journal of advertising : the quarterly review of marketing communications
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
88
Journal of promotion management : innovations in planning and applied research
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
85
Marketing letters : a journal of research in marketing
85
Journal of promotion management : JPM
77
Asia Pacific journal of marketing and logistics
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
The journal of consumer marketing
67
Journal of advertising research
66
International journal of consumer studies
65
International journal of internet marketing and advertising : IJIMA
64
Journal of international consumer marketing
56
Marketing intelligence & planning
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
European journal of marketing
53
Journal of hospitality marketing & management
53
Tourism management : research, policies, practice
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of advertising : official publication of the American Academy of Advertising
49
Journal of fashion marketing and management
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of contemporary hospitality management
46
Journal of marketing
46
Journal of travel and tourism marketing
46
Journal of global marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of retailing
43
Cogent business & management
42
Journal of the Academy of Marketing Science
42
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ECONIS (ZBW)
73
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1
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73
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1
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
2
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
3
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
4
Mirror, mirror on the retail wall : self-focused attention promotes reliance on feelings in consumer decisions
Chang, Hannah H.
;
Hung, Iris W.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011912736
Saved in:
5
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
6
Inspired to create : awe enhances openness to learning and the desire for experiential creation
Rudd, Melanie
;
Hildebrand, Christian
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 766-781
Persistent link: https://www.econbiz.de/10011958199
Saved in:
7
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
8
A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
Saved in:
9
The effect of recycling versus trashing on consumption : theory and experimental evidence
Sun, Monic
;
Trudel, Remi
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 293-305
Persistent link: https://www.econbiz.de/10011697373
Saved in:
10
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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