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subject:"Markenartikel"
~isPartOf:"Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]"
~subject:"Werbewirkung"
~type_genre:"Konferenzbeitrag"
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Markenartikel
Werbewirkung
Consumer behaviour
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Konsumentenverhalten
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Advertising
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Advertising effects
1
Brand
1
Brand management
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China
1
Distribution channel
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E-commerce
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Electronic Commerce
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Markenführung
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Market segmentation
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Marktsegmentierung
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Online retailing
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Online-Handel
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Karray, Salma
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Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Journal of retailing and consumer services
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Scientific Annals of Economics and Business
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Conference proceedings trends in business communication 2016
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of retail & distribution management
1
Journal of Chinese economic and foreign trade studies
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Sustainability in Business Management
1
The globalisation of Chinese business : implications for multinational investors
1
The journal of brand management : an international journal
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Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
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