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subject:"Markenartikel"
~isPartOf:"Schriftenreihe innovatives Dienstleistungsmanagement"
~source:"econis"
~subject:"Luxury goods"
~subject:"Ontologie"
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Markenartikel
Luxury goods
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Brand
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Brand management
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Dienstleistung
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Dienstleistungsmarketing
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Markenführung
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Markenpolitik
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Semiotics
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Maeß, Roland
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Schriftenreihe innovatives Dienstleistungsmanagement
Intelligent, adaptive and reasoning technologies : new developments and applications
3
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Europäische Hochschulschriften / 40
1
Europäische Hochschulschriften / 5
1
Global journal of business research : GJBR
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Information resources management ; Vol. 1
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Intelligent systems in operations : methods, models and applications in the supply chain
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International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal for global business advancement : JGBA
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Journal of advertising research
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Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of industrial engineering and management : JIEM
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of retailing and consumer services
1
Marketing management : a cultural perspective
1
Marketing theory
1
Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009
1
Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse]
1
Qualitative market research : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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Probleme der Markenbildung bei Dienstleistungen : eine ökonomisch-semiotische Analyse
Maeß, Roland
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2013
Persistent link: https://www.econbiz.de/10009701733
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