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subject:"Markenartikel"
~language:"eng"
~person:"Davtyan, Davit"
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Markenartikel
Advertising effects
4
Product Placement
4
Product placement
4
Werbewirkung
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand
2
Brand image
2
Brand management
2
Fernsehwerbung
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Markenführung
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Markenimage
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Television advertising
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30-second commercial
1
Advertising
1
Advertising repetition
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Attitude toward advertising
1
Brand attitude
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Brand attitudes
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Brand placement
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Brand placements
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Comparison
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Measurement
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Memory effects
1
Messung
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Purchase intention
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USA
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Umbrella branding
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United States
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Davtyan, Davit
Erfgen, Carsten
5
King, Stephen
5
Pelsmacker, Patrick de
5
Dens, Nathalie
4
Draganska, Michaela
4
Gierl, Heribert
4
Ko, Eunju
4
Rosengren, Sara
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Sattler, Henrik
4
Sreejesh, S.
4
Wilbur, Kenneth C.
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Bernritter, Stefan F.
3
Brasel, S. Adam
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Du, Rex Yuxing
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Dwivedi, Yogesh Kumar
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Ghosh, Tathagata
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Herrmann, Jean-Luc
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Hill, Shawndra
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Ketelaar, Paul E.
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King, Karen Whitehill
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Pauwels, Koen
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Romaniuk, Jenni
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Schnittka, Oliver
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Srivastava, R. K.
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Vanhuele, Marc
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Aitken, Robert
2
Avramova, Yana R.
2
Baxter, Stacey M.
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Calvert, Gemma
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Chan, Fong Yee
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Chandon, Pierre
2
Chang, Chingching
2
Chang, Hua
2
Chen, Huan
2
Clark, C. Robert
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Cohen, Justin
2
Dahlén, Micael
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Doraszelski, Ulrich
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Journal of business research : JBR
1
The journal of product & brand management
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ECONIS (ZBW)
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Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
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2
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
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