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subject:"Markenartikel"
~person:"Chang, Chingching"
~subject:"Advertising media"
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Markenartikel
Advertising media
Advertising effects
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7
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5
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Psychology of advertising
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Chang, Chingching
Esch, Franz-Rudolf
8
Gierl, Heribert
8
Pelsmacker, Patrick de
7
Bauer, Hans H.
6
Dens, Nathalie
5
Erfgen, Carsten
5
Huber, Frank
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King, Stephen
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Mäder, Ralf
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Draganska, Michaela
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Klapper, Daniel
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Ko, Eunju
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Meyer, Frederik
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Romaniuk, Jenni
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Wilbur, Kenneth C.
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Brasel, S. Adam
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Dahlén, Micael
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Du, Rex Yuxing
3
Dwivedi, Yogesh Kumar
3
Ghosh, Tathagata
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Herrmann, Jean-Luc
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Hill, Shawndra
3
Keller, Kevin Lane
3
Ketelaar, Paul E.
3
King, Karen Whitehill
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Pauwels, Koen
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Schnittka, Oliver
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Septianto, Felix
3
Srivastava, R. K.
3
Vanhuele, Marc
3
Aitken, Robert
2
Avramova, Yana R.
2
Bauer, Brittney C.
2
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Psychology & marketing
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Why do Caucasian advertising models appeal to consumers in Taiwan? : a cue-triggered value-expressive framework
Chang, Chingching
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 155-177
Persistent link: https://www.econbiz.de/10010256877
Saved in:
2
The role of ad-evoked consumption visions in predicting brand attitudes : a relevancy principle model
Chang, Chingching
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 956-967
Persistent link: https://www.econbiz.de/10009691212
Saved in:
3
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
4
Making unique choices or being like others : how priming self-concepts influences advertising effectiveness
Chang, Chingching
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 399-415
Persistent link: https://www.econbiz.de/10003963759
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