//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenartikel"
~person:"Dass, Mayukh"
~person:"Evans, Malcolm"
~subject:"USA"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Semiologie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
USA
United States
Semiotics
3
Semiotik
3
Brand management
2
Markenführung
2
Advertising
1
Advertising effects
1
Brand
1
Brand identity
1
Consumer goods industry
1
Konsumgüterindustrie
1
Market research
1
Marktforschung
1
Procter & Gamble Company
1
Werbewirkung
1
Werbung
1
brand
1
congruence theory
1
semiotic theory
1
slogan
1
slogan-brand alignment
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
Language
All
English
2
Author
All
Dass, Mayukh
Evans, Malcolm
Rossolatos, George
3
Acharya, Manaswini
1
Ackermann, Carsten
1
Bobrie, François
1
Boggio, Cecilia
1
Breton, Gaétan
1
Carnevale, Marina
1
Conejo, Francisco
1
Côrte-Real, Ana
1
Gallert, Klaus
1
Hasbani, Marc
1
Heilbrunn, Benoît
1
Heracleous, Loizos
1
Hwang, Ki-Soon
1
Khoa T. Tran
1
Knight, Eric
1
Kohli, Chiranjeev
1
Kucuk, S. Umit
1
Le Roux, André
1
Lehman, Glen
1
Lencastre, Paulo de
1
Lerman, Dawn
1
Liu, Binbin
1
Liu, Kecheng
1
Lowe, Sid
1
Luna, David
1
Luo, Aimin
1
Maeß, Roland
1
Maggio-Muller, Katja
1
Manning, Paul
1
McGregor, Lyn
1
Misra, Richa
1
Mora, Jesus
1
Nakata, Keiichi
1
Paroutis, Sotirios
1
Potocki, James
1
Rod, Michel
1
Sahil Raj
1
more ...
less ...
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
2
Culture, communications and business : the power of advanced semiotics
Maggio-Muller, Katja
;
Evans, Malcolm
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003693171
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->