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subject:"Markenartikel"
~person:"Dens, Nathalie"
~subject:"Brand image"
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Search: subject_exact:"Werbeeffizienz"
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Markenartikel
Brand image
Advertising effects
32
Werbewirkung
32
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
13
Markenführung
13
Product Placement
12
Product placement
12
Advertising
11
Werbung
11
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Belgium
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Markenimage
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Television advertising
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Brand placement
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advertising
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brand attitude
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Dens, Nathalie
Gierl, Heribert
12
Pelsmacker, Patrick de
12
Bauer, Hans H.
9
Esch, Franz-Rudolf
9
Draganska, Michaela
8
Sreejesh, S.
8
Vashisht, Devika
7
Erfgen, Carsten
6
Klapper, Daniel
6
Langner, Tobias
6
Mäder, Ralf
6
Rosengren, Sara
6
Roy, Subhadip
6
Clark, C. Robert
5
Doraszelski, Ulrich
5
Ilicic, Jasmina
5
King, Stephen
5
Ko, Eunju
5
Kulczynski, Alicia
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Pauwels, Koen
5
Romaniuk, Jenni
5
Rozendaal, Esther
5
Sattler, Henrik
5
Srinivasan, Shuba
5
Vanhuele, Marc
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Buijzen, Moniek
4
Dahlén, Micael
4
Dwivedi, Yogesh Kumar
4
Ghosh, Tathagata
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
Ketelaar, Paul E.
4
Khan, Bilal Mustafa
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International journal of advertising : the quarterly review of marketing communications
3
Marketing letters : a journal of research in marketing
2
Engaging consumers through branded entertainment and convergent media
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
9
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1
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
2
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
5
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
6
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
7
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
8
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
9
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
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