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subject:"Markenartikel"
~person:"Fonferek, Katharina-Maria"
~subject:"Werbewirkung"
~type_genre:"Konferenzbeitrag"
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Markenartikel
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Brand
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Brand management
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Consumer behaviour
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Food retailing
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Fonferek, Katharina-Maria
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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ECONIS (ZBW)
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The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
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