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subject:"Markenartikel"
~person:"Kucuk, S. Umit"
~person:"Oswald, Laura R."
~source:"econis"
~subject:"Luxury goods"
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A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
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2
What do affluent Chinese consumers want? : a semiotic approach to building brand literacy in developing markets
Oswald, Laura R.
- In:
Marketing management : a cultural perspective
,
(pp. 130-144)
.
2012
Persistent link: https://www.econbiz.de/10009507172
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