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subject:"Markenartikel"
~person:"Kucuk, S. Umit"
~person:"Sahil Raj"
~subject:"United States"
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Markenartikel
United States
Brand
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semiotics
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aesthetics
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attention
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brand semiotics
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branding
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Kucuk, S. Umit
Sahil Raj
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Journal for global business advancement : JGBA
1
Marketing theory
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Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Saved in:
2
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
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