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subject:"Markenartikel"
~person:"Le Roux, André"
~subject:"Language"
~subject:"Marketingmanagement"
~subject:"USA"
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Le Roux, André
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A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
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