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subject:"Markenartikel"
~person:"Oswald, Laura R."
~source:"econis"
~subject:"Brand image"
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Oswald, Laura R.
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Marketing management : a cultural perspective
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What do affluent Chinese consumers want? : a semiotic approach to building brand literacy in developing markets
Oswald, Laura R.
- In:
Marketing management : a cultural perspective
,
(pp. 130-144)
.
2012
Persistent link: https://www.econbiz.de/10009507172
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