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subject:"Markenartikel"
~subject:"Decision"
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Markenartikel
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Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
8
Group decision and negotiation
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Names in commerce and industry : past and present
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ECONIS (ZBW)
73
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1
A large-scale group decision making method with a consensus reaching process under cognitive linguistic environment
Wu, Xingli
;
Nie, Song
;
Liao, Huchang
;
Gupta, Pankaj
- In:
International transactions in operational research : a …
30
(
2023
)
3
,
pp. 1340-1365
Persistent link: https://www.econbiz.de/10013473001
Saved in:
2
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
3
The determination and elimination of decision makers’ hidden inherent preference in probabilistic linguistic group decision-making
Xu, Wei
;
Mao, Junjun
;
Zhu, Mengmeng
- In:
Group decision and negotiation
32
(
2023
)
5
,
pp. 1025-1060
Persistent link: https://www.econbiz.de/10014380418
Saved in:
4
Coming to consensus on classification in flexible linguistic preference relations : the role of personalized individual semantics
Zhu, Wenfeng
;
Zhang, Hengjie
;
Xiao, Jing
- In:
Group decision and negotiation
32
(
2023
)
5
,
pp. 1237-1271
Persistent link: https://www.econbiz.de/10014380427
Saved in:
5
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
6
Probabilistic linguistic decision-making based on the hybrid entropy and cross-entropy measures
Fang, Bing
- In:
Fuzzy optimization and decision making : a journal of …
22
(
2023
)
3
,
pp. 415-445
Persistent link: https://www.econbiz.de/10014321891
Saved in:
7
Managing missing preference values through consistency and consensus in distributed linguistic preference relations : a two-stage method based on personalized individual semantics
Li, Cong-Cong
;
Gao, Yuan
;
Dong, Yucheng
- In:
Group decision and negotiation
32
(
2023
)
1
,
pp. 125-146
Persistent link: https://www.econbiz.de/10014227935
Saved in:
8
A multiple criteria decision-making method with heterogeneous linguistic expressions
Wu, Xingli
;
Liao, Huchang
;
Lev, Benjamin
;
Zavadskas, …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
5
,
pp. 1857-1870
Persistent link: https://www.econbiz.de/10014305542
Saved in:
9
Investment decision analysis of international megaprojects based on cognitive linguistic cloud models
Mi, Xiaomei
;
Liao, Huchang
;
Zeng, Xiao-Jun
- In:
International journal of strategic property management
24
(
2020
)
6
,
pp. 414-427
Persistent link: https://www.econbiz.de/10013415013
Saved in:
10
Clustering analysis and punishment-driven consensus-reaching process for probabilistic linguistic large-group decision-making with application to car-sharing platform selection
Yu, Su-min
;
Du, Zhi-jiao
;
Zhang, Xue-yang
- In:
International transactions in operational research : a …
29
(
2022
)
3
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10012795939
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