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subject:"Markenführung"
~isPartOf:"Australasian marketing journal"
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Markenführung
Designation of origin
8
Herkunftsbezeichnung
8
Brand image
6
Markenimage
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
China
4
Country-of-origin
3
Brand
2
Country of origin
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National culture
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Nationalkultur
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Attitude
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Brand-building
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Canada
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Chinese consumers
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Country of brand
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Country-of-origin-of-brand
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Cross-cultural
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Cross-regional
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Cultural identity
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Destination management
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Destinationsmanagement
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Einzelhandel
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Europa
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Europe
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Experiment
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FMET
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Fit
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Geography
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Globalisierung
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Hofstede
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Holiday behaviour
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Atwal, Glyn
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Checchinato, Francesca
1
He, Jiaxun
1
Heine, Klaus
1
Hu, Lala
1
Martin, Drew
1
Palakshappa, Nitha
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Woodside, Arch G.
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Australasian marketing journal
International marketing review
16
Journal of business research : JBR
15
The journal of product & brand management
14
Journal of international consumer marketing
13
Journal of global marketing
11
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
8
Marketing intelligence & planning
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
5
Journal of retailing and consumer services
5
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management : research, policies, practice
4
Brand management in emerging markets : theories and practice
3
Business history
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Africa journal of management
2
Baltic journal of management
2
Canadian journal of agricultural economics : CJAE
2
Central European business review : CEBR
2
Country of origin effect : looking back and moving forward
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
European research studies
2
Global review of business and economic research
2
Indian journal of economics & business : IJEB
2
Innovatives Markenmanagement
2
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ECONIS (ZBW)
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1
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
2
Consumer metaphoria : uncovering the automaticity of animal, product/brand, and country meanings
Martin, Drew
;
Palakshappa, Nitha
;
Woodside, Arch G.
- In:
Australasian marketing journal
27
(
2019
)
2
,
pp. 113-125
Persistent link: https://www.econbiz.de/10012103250
Saved in:
3
The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala
;
Checchinato, Francesca
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
Saved in:
4
Experiences of brands and national identity
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
Saved in:
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