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subject:"Markenführung"
~isPartOf:"Controlling im Handel : innovative Ansätze und Praxisbeispiele"
~subject:"Marketingmanagement"
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Markenführung
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Controlling im Handel : innovative Ansätze und Praxisbeispiele
Journal of retailing and consumer services
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International journal of retail & distribution management
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Journal of retailing
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Working paper / European Institute for Advanced Studies in Management
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Innovationen und Konzepte für die Bank der Zukunft : mit modernen Vertriebslösungen und optimierten Wertschöpfungsprozessen künftigen Herausforderungen begegnen
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International journal of market research
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Journal for global business advancement : JGBA
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Journal of fashion marketing and management
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Journal of international consumer marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Management decision : MD
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Management science : journal of the Institute for Operations Research and the Management Sciences
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OR spectrum : quantitative approaches in management
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Review of industrial organization : RIO
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The international review of retail, distribution and consumer research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 305-324)
.
2016
Persistent link: https://www.econbiz.de/10011556331
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