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subject:"Markenführung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of fashion marketing and management"
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Search: subject_exact:"Internet advertising"
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Markenführung
Internet marketing
125
Online-Marketing
125
Consumer behaviour
80
Konsumentenverhalten
80
Social Web
74
Social web
74
Advertising
71
Werbung
71
Advertising effects
69
Werbewirkung
69
Brand management
33
Viral marketing
25
Virales Marketing
25
Fashion
17
Mode
17
Brand image
15
Markenimage
15
social media
15
Luxury goods
10
Luxusgüter
10
Online retailing
10
Online-Handel
10
Social media
10
Beziehungsmarketing
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
Sponsoring
9
Sponsorship
9
persuasion knowledge
9
Brand
8
Markenartikel
8
Public relations
8
Öffentlichkeitsarbeit
8
Confidence
7
Corporate disclosure
7
Customer integration
7
Influencer marketing
7
Instagram
7
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English
33
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Hudders, Liselot
2
Ko, Eunju
2
Veirman, Marijke de
2
Andreu Domingo, David
1
Ang, Lawrence
1
Applequist, Janelle
1
Berlanga Silvente, Vanesa
1
Britt, Brian
1
Cho, Eunjoo
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Choi, Sungchul
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Choi, Yun Jung
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Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
Danbury, Annie
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De Jans, Steffi
1
Del Olmo Arriaga, Josep Lluis
1
Dens, Nathalie
1
Duff, Brittany R. L.
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Einwiller, Sabine
1
Eisend, Martin
1
Feng, Yang
1
Garaus, Marion
1
Geissinger, Andrea
1
Girschick, Alexander
1
Golan, Guy
1
Guitart, Ivan A.
1
Han, Jiyoon
1
Hayes, Jameson L.
1
Hervet, Guillaume
1
Hildebrand, Diogo
1
Kanthavanich, Poramate
1
Karpinska-Krakowiak, Malgorzata
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Kim, Eunjin
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Kim, Hye-yŏng
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Kim, Hyejin
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Kim, Hyeonsoo
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Kim, Mikyoung
1
Kim, Sang Jin
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International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
SpringerLink / Bücher
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
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ECONIS (ZBW)
33
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33
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1
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
2
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
3
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
4
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
5
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
6
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
7
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy
;
Nsouli, Nour Zakaria
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
Saved in:
8
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
Saved in:
9
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
10
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
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