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subject:"Markenführung"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Internet advertising"
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Markenführung
Internet marketing
56
Online-Marketing
56
Social Web
45
Social web
45
Brand management
44
Consumer behaviour
42
Konsumentenverhalten
42
Brand image
26
Markenimage
26
Beziehungsmarketing
18
Brand
18
Fashion
18
Mode
18
Relationship marketing
18
Markenartikel
17
Social media
17
Customer integration
10
Kundenintegration
10
Luxury goods
8
Luxusgüter
8
Viral marketing
8
Virales Marketing
8
Advertising effects
7
Werbewirkung
7
Advertising
6
Bekleidungsindustrie
6
Clothing industry
6
Werbung
6
social media
6
E-commerce
5
Electronic Commerce
5
Facebook
5
Marketing management
5
Marketingmanagement
5
Brand loyalty
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Markentreue
4
Online retailing
4
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44
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Carlson, Jamie
2
De Vries, Natalie Jane
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Wang, Ye
2
Ajitha, Soundararaj
1
Almazyad, Fadi
1
Anagrostopoulos, Christos
1
Anderson, Helén
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Andreu Domingo, David
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Azar, Salim L.
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Berlanga Silvente, Vanesa
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Büttner, Marion
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Cooper, Tony
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Cyr, Dianne J.
1
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1
Dash, Satyabhushan
1
Del Olmo Arriaga, Josep Lluis
1
Demmer, Vera
1
Dobele, Angela R.
1
Dones, Virgin
1
Duong, Giang Huong
1
Feliberty Lugo, Vivian
1
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1
Flecha Ortiz, Jose A.
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Furnham, Adrian
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Guzman, Francisco
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Hur, Songyee
1
Jai, Tunmin Catherine
1
Jassawalla, Avan R.
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Journal of fashion marketing and management
The journal of brand management : an international journal
Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
SpringerLink / Bücher
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
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ECONIS (ZBW)
44
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
3
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
4
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
5
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy
;
Nsouli, Nour Zakaria
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
Saved in:
6
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
7
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
8
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
9
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
Saved in:
10
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
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