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subject:"Markenführung"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Markenartikel"
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Markenführung
Markenartikel
Beziehungsmarketing
3
Brand management
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Consumer behaviour
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Customer retention
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Konsumentenverhalten
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Kundenbindung
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Relationship marketing
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Brand
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Brand loyalty
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Markentreue
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Social Web
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Social web
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Avoidance of similarity
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Brand image
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Customer satisfaction
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Customer value
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Generation X
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Internet marketing
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Kundenwert
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SNS (Social Networking Service)
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brand attachment
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brand loyalty
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consumer loyalty
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customer SNS participation activities
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customer equity drivers
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customer loyalty
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global SPA brands
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homophily
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loyalty
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non-behavioral customer engagement
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Kincl, Tomas
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Ko, Eunju
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
4
Gabler Edition Wissenschaft
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Psychology & marketing
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Research
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SpringerLink / Bücher
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The journal of product & brand management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Forschungsgruppe Konsum und Verhalten
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International journal of contemporary hospitality management
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International journal of economic research
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Journal of international economic review
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Journal of marketing analytics : JMA
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Springer eBook Collection
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Strong brands, strong relationships
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The journal of brand management : an international journal
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Administrative Sciences : open access journal
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Advances in mergers and acquisitions
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Brand management in emerging markets : theories and practice
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Brands : interdisciplinary perspectives
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Business horizons
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Diskussionsbeiträge zu Marketing und Vertrieb : Schriftenreihe der FHDW Hannover
1
European journal of international management : EJIM
1
European journal of marketing
1
Fontys Venlo - publication of applied sciences
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Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
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HRM and marketing orientation in the new era
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Handel und Internationales Marketing Retailing and International Marketing
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IIR working paper
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Information systems and e-business management : ISeB
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International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
3
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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