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subject:"Markenführung"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~language:"eng"
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Markenführung
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Brand management
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Großbritannien
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Marktforschung
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Unilever NV <Rotterdam>
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Vision : the journal of business perspective
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Discovering the consumer : market research, product innovation, and the creation of brand loyalty in Britain and the United States in the interwar years
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
1
,
pp. 8-20
Persistent link: https://www.econbiz.de/10003818753
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