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subject:"Markenführung"
~isPartOf:"Journal of marketing"
~subject:"E-commerce"
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Markenführung
E-commerce
Internet marketing
52
Online-Marketing
52
Consumer behaviour
31
Konsumentenverhalten
31
Social Web
30
Social web
30
Viral marketing
18
Virales Marketing
18
Advertising
12
Werbung
12
Advertising effects
11
Brand management
11
Werbewirkung
11
Online retailing
10
Online-Handel
10
social media
10
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
6
Marketingmanagement
6
influencer marketing
5
word of mouth
5
Brand image
4
Electronic Commerce
4
Markenimage
4
Mobile Marketing
4
Mobile marketing
4
Website
4
Internet
3
Mobile communications
3
Mobilkommunikation
3
Social network
3
Soziales Netzwerk
3
digital advertising
3
digital marketing
3
online reviews
3
Auction
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Auction theory
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Article
15
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15
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15
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English
15
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Bleier, Alexander
2
Brooks, Gillian
2
Stephen, Andrew T.
2
Bhattacharyya, Siddhartha
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Dahl, Darren W.
1
Edeling, Alexander
1
Gensler, Sonja
1
Grewal, Dhruv
1
Harmeling, Colleen M.
1
Hennig-Thurau, Thorsten
1
Herhausen, Dennis
1
Ho-Dac, Nga N.
1
Huang, Ming-Hui
1
Hughes, Christian
1
Jamal, Zainab
1
Kupfer, Ann-Kristin
1
Kübler, Raoul
1
Leeflang, Peter
1
Liu, Qing
1
Ludwig, Stephan
1
MacInnis, Deborah J.
1
Malhotra, Pankhuri
1
Mallapragada, Girish
1
Matherly, Ted
1
Moore, William L.
1
Ordabayeva, Nailya
1
Palmatier, Robert W.
1
Pavlou, Paul A.
1
Pähler vor der Holte, Nora
1
Rand, William
1
Rust, Roland T.
1
Schoegel, Marcus
1
Swaminathan, Vanitha
1
Tellis, Gerard J.
1
Tirunillai, Seshadri
1
Trusov, Michael
1
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Journal of marketing
Journal of business research : JBR
115
Journal of retailing and consumer services
78
International journal of internet marketing and advertising : IJIMA
77
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
The journal of brand management : an international journal
37
Journal of internet commerce
32
Journal of management information systems : JMIS
32
Journal of marketing communications
31
Journal of promotion management : innovations in planning and applied research
31
International journal of advertising : the review of marketing communications
29
Marketing intelligence & planning
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
International journal of hospitality management
24
Industrial marketing management : the international journal for industrial and high-tech firms
22
Information systems research : ISR
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Cogent business & management
21
Electronic commerce research
20
Business horizons
19
International journal of e-business research : an official publication of the Information Resources Management Association
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
International journal of technology marketing : IJTMkt
18
Journal of promotion management : JPM
18
SpringerLink / Bücher
18
Tourism management : research, policies, practice
18
Journal of advertising research
17
Journal of strategic marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Technological forecasting & social change : an international journal
17
International journal of business information systems : IJBIS
15
Journal of electronic commerce research : JECR
15
Journal of the Academy of Marketing Science
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Asia Pacific journal of marketing and logistics
14
International journal of contemporary hospitality management
14
Journal of fashion marketing and management
14
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ECONIS (ZBW)
15
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
3
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
4
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
5
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
6
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
7
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
8
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
9
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
10
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
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