//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenführung"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Organizational identity in practice"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industrial design"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Product design
7
Produktgestaltung
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
2
Brand management
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
New product development
2
Packaging
2
Produktentwicklung
2
Schweden
2
Sweden
2
Verpackung
2
Advertising
1
Advertising effects
1
Brand
1
CSR marketing
1
Cognition
1
Collectivism
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Design information
1
Emotion
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Kansei engineering
1
Kognition
1
Kollektivismus
1
Markenartikel
1
Package design
1
Perception
1
Product form
1
Unternehmenskultur
1
Wahrnehmung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
3
Book section
3
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Das, Enny
1
Grinsven, Bo
1
Ryu, Sann
1
Vargas, Patrick
1
Published in...
All
Journal of marketing communications
Organizational identity in practice
The journal of brand management : an international journal
12
The journal of product & brand management
8
Journal of business research : JBR
5
Journal of marketing
5
International journal of retail & distribution management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Amfiteatru economic : an economic and business research periodical
2
International journal of product development : IJPD
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of marketing management : MM
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
The international review of retail, distribution and consumer research
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
AMS review : official publication of the Academy of Marketing Science
1
Administrative science quarterly : ASQ
1
California management review
1
Corporate reputation review : an international journal
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Global business review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of innovation management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business analytics
1
Journal of business market management : JBM
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann
;
Vargas, Patrick
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
Saved in:
2
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->