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subject:"Markenführung"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Sports"
~subject:"Vertrauen"
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Markenführung
Sports
Vertrauen
Brand management
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Fitness industry
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Fitness-Wirtschaft
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Püschel, Ruben
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sport management and marketing : IJSMM
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Discussion paper series / IZA
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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IZA Discussion Paper
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Jahrbuch Markentechnik
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Journal of health economics
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NBER Working Paper
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NBER working paper series
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Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
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Working paper / National Bureau of Economic Research, Inc.
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Markenstrategische Positionierung von Fitness-Studios als Gesundheitsdienstleister
Püschel, Ruben
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 501-529)
.
2014
Persistent link: https://www.econbiz.de/10010354024
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