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subject:"Markenführung"
~isPartOf:"Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows"
~subject:"Arbeitsverhalten"
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Markenführung
Arbeitsverhalten
Brand management
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Emotion
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Event marketing
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Event-Marketing
6
Consumer society
2
Freizeitwirtschaft
2
Konsumgesellschaft
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Leisure industries
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Psychology of advertising
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German
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Baumgartner, Ekkehart
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Dams, Colja M.
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Lindstrøm, Martin
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Linxweiler, Richard
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Nufer, Gerd
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
Journal of business research : JBR
41
International journal of hospitality management
38
The journal of brand management : an international journal
36
Journal of business ethics : JOBE
32
The journal of product & brand management
32
Journal of managerial psychology
20
Journal of retailing and consumer services
20
Journal of business and psychology
19
The Cambridge handbook of workplace affect
18
Journal of vocational behavior
16
International journal of contemporary hospitality management
13
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
13
Cogent business & management
11
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
11
Tourism management : research, policies, practice
11
Academy of Management journal : AMJ
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of management & organization : JMO
9
Journal of promotion management : innovations in planning and applied research
9
Journal of service management
9
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
9
Personnel psychology : a journal of applied research
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Leadership & organization development journal
8
Management research review
8
Marketing letters : a journal of research in marketing
8
The service industries journal
8
European journal of marketing : EJM
7
Human performance
7
Human relations : towards the integration of the social sciences
7
International journal of market research
7
Journal of business ethics : JBE
7
Journal of hospitality marketing & management
7
Pakistan journal of commerce and social sciences
7
The journal of services marketing
7
International journal of human resource management
6
Journal of management
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
6
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Erlebnisgesellschaft : Wertewandel, Konsumverhalten und -kultur
Wöhler, Karlheinz
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 3-12)
.
2008
Persistent link: https://www.econbiz.de/10003742810
Saved in:
2
Die Marke auf dem Weg zum Erlebnis : Trend Erlebnisgesellschaft und Erlebnismarketing
Neumann, David
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 13-28)
.
2008
Persistent link: https://www.econbiz.de/10003742814
Saved in:
3
Multi-sensory branding : a whole body experience
Lindstrøm, Martin
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 87-96)
.
2008
Persistent link: https://www.econbiz.de/10003742826
Saved in:
4
Markenplattformen : Erlebnis für alle Sinne
Linxweiler, Richard
;
Siegle, Alexandra
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 97-115)
.
2008
Persistent link: https://www.econbiz.de/10003742832
Saved in:
5
Live-Marketing : vom Event zum System
Dams, Colja M.
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 135-144)
.
2008
Persistent link: https://www.econbiz.de/10003742841
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6
Brand Parks als Weiterentwicklung des Event-Marketings
Nufer, Gerd
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 157-166)
.
2008
Persistent link: https://www.econbiz.de/10003742845
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7
Markenbildung durch Markenparks
Pflaum, Dieter
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 167-176)
.
2008
Persistent link: https://www.econbiz.de/10003742846
Saved in:
8
Die Revolte der Konsumenten
Baumgartner, Ekkehart
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 497-504)
.
2008
Persistent link: https://www.econbiz.de/10003743659
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