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subject:"Markenführung"
~person:"Belli, Alex"
~subject:"Handelsmarke"
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Markenführung
Handelsmarke
Beziehungsmarketing
1
Brand
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Brand extension
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Brand image
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Brand management
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Belli, Alex
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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