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subject:"Markenführung"
~person:"Brockhoff, Klaus"
~person:"Brown, Stephen"
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Brockhoff, Klaus
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Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
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2009
Persistent link: https://www.econbiz.de/10003784641
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Der Handel als Treiber von Neuproduktentwicklungen
Brockhoff, Klaus
- In:
Strategien und Trends im Handelsmanagement : …
,
(pp. 213-229)
.
2004
Persistent link: https://www.econbiz.de/10002381208
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