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subject:"Markenführung"
~person:"Esch, Franz-Rudolf"
~person:"Iglesias, Oriol"
~subject:"Event-Marketing"
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Markenführung
Event-Marketing
Emotion
9
Brand management
6
Brand image
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Markenimage
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
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Esch, Franz-Rudolf
Iglesias, Oriol
Sarkar, Abhigyan
9
Bagozzi, Richard P.
7
Hussain, Khalid
6
Junaid, Muhammad
6
Loureiro, Sandra Maria Correia
6
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4
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4
Ahn, Jiseon
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
Zeitschrift für Management : ZfM
1
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ECONIS (ZBW)
7
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1
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
2
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
3
Brand desire : how to create consumer involvement and inspiration
Ind, Nicholas
;
Iglesias, Oriol
-
2016
Persistent link: https://www.econbiz.de/10011536767
Saved in:
4
The role of brand experience and affective commitment in determining brand loyalty
Iglesias, Oriol
;
Singh, Jatinder J.
;
Batista-Foguet, Joan M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 570-582
Persistent link: https://www.econbiz.de/10009233003
Saved in:
5
Erlebnisorientierte Kommunikation sinnvoll gestalten und managen
Esch, Franz-Rudolf
;
Gawlowski, Dominika
;
Rühl, Vanessa
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 13-30)
.
2011
Persistent link: https://www.econbiz.de/10009373469
Saved in:
6
Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Zugang
Esch, Franz-Rudolf
;
Möll, Thorsten
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 145-165)
.
2010
Persistent link: https://www.econbiz.de/10003992364
Saved in:
7
Bindung der Mitarbeiter an Marke und Unternehmen durch Aufbau und Stärkung des Markencommitments
Esch, Franz-Rudolf
;
Strödter, Kristina
- In:
Zeitschrift für Management : ZfM
3
(
2008
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10003702389
Saved in:
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