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subject:"Markenführung"
~person:"Esch, Franz-Rudolf"
~person:"Mukherjee, Jaydeep"
~person:"Wang, Yao-Chin"
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Markenführung
Emotion
13
Brand management
9
Consumer behaviour
8
Konsumentenverhalten
8
Brand
6
Markenartikel
6
Brand image
5
Markenimage
5
Beziehungsmarketing
4
Brand love
4
Relationship marketing
4
Hotel industry
3
Hotellerie
3
Advertising effects
2
Arbeitsverhalten
2
Organizational behaviour
2
Social exchange theory
2
Verhalten in Organisationen
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Viral marketing
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Virales Marketing
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2
Work behaviour
2
brand love
2
Advertising media
1
Arbeitszufriedenheit
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Austauschtheorie
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Behavioral economics
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Behaviour
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Brand architecture
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Brand reputation
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Commitment
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Consumer citizenship behaviour
1
Consumer forgiveness
1
Corporate culture
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Customer service
1
Dienstleistungsqualität
1
Emotional and psychological experiences
1
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Event marketing
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Esch, Franz-Rudolf
Mukherjee, Jaydeep
Wang, Yao-Chin
Sarkar, Abhigyan
9
Bagozzi, Richard P.
7
Hussain, Khalid
6
Junaid, Muhammad
6
Loureiro, Sandra Maria Correia
6
Hou, Fujun
5
Sarkar, Juhi Gahlot
5
Ahuvia, Aaron
4
Back, Ki-Joon
4
Fetscherin, Marc
4
Garg, Ruchi
4
Häusel, Hans-Georg
4
Langner, Tobias
4
Moussa, Salim
4
Phau, Ian
4
Ahn, Jiseon
3
Batra, Rajeev
3
Biswas, Soumendu
3
Grappi, Silvia
3
Huber, Frank
3
Iglesias, Oriol
3
Kataria, Aarti
3
Kaufmann, Hans Rüdiger
3
Kemp, Elyria
3
Madadi, Rozbeh
3
Meyer, Frederik
3
Möll, Thorsten
3
Nufer, Gerd
3
Romani, Simona
3
Rossiter, John R.
3
Septianto, Felix
3
Torres, Ivonne M.
3
Valette-Florence, Pierre
3
Warren, Caleb
3
Wong, Amy
3
Zúñiga, Miguel Ángel
3
Addis, Michela
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International journal of hospitality management
2
Asia-Pacific journal of business administration
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International journal of business and emerging markets : IJBEM
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
Zeitschrift für Management : ZfM
1
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ECONIS (ZBW)
9
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1
Consumer-based determinants of brand love and its consequences : a quantitative research
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
- In:
International journal of business and emerging markets …
11
(
2019
)
2
,
pp. 122-143
Persistent link: https://www.econbiz.de/10012135583
Saved in:
2
The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Saved in:
3
Employee brand love and love behaviors : perspectives of social exchange and rational choice
Wang, Yao-Chin
;
Ryan, Bill
;
Yang, Chu-En
- In:
International journal of hospitality management
77
(
2019
),
pp. 458-467
Persistent link: https://www.econbiz.de/10011988681
Saved in:
4
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
5
An investigation into the cocept of brand love and its proximal and distal covariates
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 135-153
Persistent link: https://www.econbiz.de/10011633621
Saved in:
6
An investigation of antecedents and consequences of brand love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
7
Erlebnisorientierte Kommunikation sinnvoll gestalten und managen
Esch, Franz-Rudolf
;
Gawlowski, Dominika
;
Rühl, Vanessa
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 13-30)
.
2011
Persistent link: https://www.econbiz.de/10009373469
Saved in:
8
Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Zugang
Esch, Franz-Rudolf
;
Möll, Thorsten
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 145-165)
.
2010
Persistent link: https://www.econbiz.de/10003992364
Saved in:
9
Bindung der Mitarbeiter an Marke und Unternehmen durch Aufbau und Stärkung des Markencommitments
Esch, Franz-Rudolf
;
Strödter, Kristina
- In:
Zeitschrift für Management : ZfM
3
(
2008
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10003702389
Saved in:
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