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subject:"Markenführung"
~person:"Haug, Anders"
~person:"Wrigley, Cara"
~subject:"New product development"
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Markenführung
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Haug, Anders
Wrigley, Cara
Sosa, Manuel
12
Chan, Tian Heong
9
Leifer, Larry
6
Mihm, Jürgen
6
Dahl, Darren W.
5
Eppinger, Steven D.
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International journal of retail & distribution management
2
Journal of international consumer marketing
2
Business horizons
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California management review
1
International journal of market research
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International journal of product development : IJPD
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1
An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla
;
Mosely, Genevieve
;
Wrigley, Cara
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
Saved in:
2
Designing a dangerous unicorn : lessons from the Theranos case
Straker, Karla
;
Peel, Sean
;
Nusem, Erez
;
Wrigley, Cara
- In:
Business horizons
64
(
2021
)
4
,
pp. 525-536
Persistent link: https://www.econbiz.de/10012590517
Saved in:
3
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
4
Implementing design thinking : understanding organizational conditions
Wrigley, Cara
;
Nusem, Erez
;
Straker, Karla
- In:
California management review
62
(
2020
)
2
,
pp. 125-143
Persistent link: https://www.econbiz.de/10012214586
Saved in:
5
Management of constraint generators in fashion store design processes
Münster, Mia Borch
;
Haug, Anders
- In:
International journal of retail & distribution management
45
(
2017
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10011620380
Saved in:
6
Design and a deep customer insight approach to innovation
Price, Rebecca
;
Wrigley, Cara
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011459996
Saved in:
7
Design variables and constraints in fashion store design processes
Haug, Anders
;
Borch Münster, Mia
- In:
International journal of retail & distribution management
43
(
2015
)
9
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011456585
Saved in:
8
Reducing variety in product solution spaces of engineer-to-order companies : the case of Novenco A/S
Haug, Anders
;
Hvam, Lars
;
Mortensen, Niels Henrik
- In:
International journal of product development : IJPD
18
(
2013
)
6
,
pp. 531-547
Persistent link: https://www.econbiz.de/10010391230
Saved in:
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