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subject:"Markenführung"
~person:"Jayawardhena, Chanaka"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
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Markenführung
Brand management
Kundenzufriedenheit
Viral marketing
8
Virales Marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Customer satisfaction
3
Internet marketing
3
Online-Marketing
3
Dienstleistungsqualität
2
Service quality
2
Social Web
2
Social web
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Action inertia
1
Beschwerdemanagement
1
Beziehungsmarketing
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Compensation
1
Complaint management
1
Consumption emotion
1
Credibility
1
Critical incidents
1
Customer service
1
EWOM
1
Elaboration likelihood model
1
Electronic word of mouth (eWOM)
1
Electronic word-of-mouth (eWOM)
1
Emotion
1
Ethics
1
Ethik
1
Fair trade
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Fairer Handel
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Geschlecht
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Glaubwürdigkeit
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Großbritannien
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Jayawardhena, Chanaka
Loureiro, Sandra Maria Correia
7
Augusto, Mário Gomes
5
Balaji, M. S.
5
Bilgihan, Anil
5
Liu, Chih-Hsing
5
Roy, Sanjit
5
Casidy, Riza
4
Filieri, Raffaele
4
Karjaluoto, Heikki
4
Law, Chun Hung Roberts
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Liang, Sai
4
Lovett, Mitchell J.
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Peres, Renana
4
Rita, Paulo
4
Sreejesh, S.
4
Torres, Pedro M.
4
Wallace, Elaine
4
Akbari, Mohsen
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Arnhold, Ulrike
3
Aslam, Wajeeha
3
Bradley, Graham L.
3
Brandão, Amélia Maria Pinto da Cunha
3
Camilleri, Mark Anthony
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Chakraborty, Uttam
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Dennhardt, Severin
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Esch, Franz-Rudolf
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Fernandes, Teresa
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Gil Saura, Irene
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Groeger, Lars
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Han, Heesup
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Hsu, Maxwell K.
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Kim, Jong Min
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Lassar, Walfried M.
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Lee, Hsiang-Ming
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Li, Hengyun
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Li, Hongxiu
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Mariani, Marcello M.
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International journal of retail and distribution management
1
Journal of service theory and practice : JSTP
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
3
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Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
2
Unlocking behaviors of long-term service consumers : the role of action inertia
Leppäniemi, Matti
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011603070
Saved in:
3
Examining the trade-off between compensation and promptness in eWOM-triggered service recovery : a restorative justice perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Dibb, Sally
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 381-392
Persistent link: https://www.econbiz.de/10012063617
Saved in:
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