//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenführung"
~person:"Kim, Jooyoung"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Advertising
Internet marketing
8
Online-Marketing
8
Advertising effects
6
Werbewirkung
6
Werbung
6
Consumer behaviour
4
Konsumentenverhalten
4
Social Web
4
Social web
4
Brand
2
Brand management
2
Data protection
2
Datenschutz
2
Markenartikel
2
advertising
2
Ad fraud
1
Ad privacy
1
Advertising engagement
1
Blockchain
1
Brand image
1
Brasilien
1
Brazil
1
Confidence
1
Contradictory brand information
1
Data security
1
Data transparency
1
Datensicherheit
1
Decentralized advertising
1
Digitalisierung
1
Digitization
1
Experiment
1
Immersion
1
Indianer
1
Indigene Völker
1
Indigenous peoples
1
Markenimage
1
Native Americans
1
Native advertising
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Kim, Jooyoung
Wilbur, Kenneth C.
14
Jerath, Kinshuk
12
Bonatti, Alessandro
11
Pelsmacker, Patrick de
11
Bergemann, Dirk
10
Dwivedi, Yogesh Kumar
10
Ko, Eunju
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Choi, Yung Kyun
9
Hudders, Liselot
9
Loureiro, Sandra Maria Correia
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Reijmersdal, Eva A. van
8
Rozendaal, Esther
8
Voorveld, Hilde
8
Bellman, Steven
7
Boerman, Sophie C.
7
Dens, Nathalie
7
Fogel, Joshua
7
Ghose, Anindya
7
Hollebeek, Linda D.
7
Johnson, Garrett A.
7
Kumar, Subodha
7
Pauwels, Koen
7
Rahman, Zillur
7
Rita, Paulo
7
Schultz, Carsten D.
7
Arora, Taanika
6
Calvano, Emilio
6
Chintagunta, Pradeep K.
6
Cho, Chang-Hoan
6
Filieri, Raffaele
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of in-stream video advertising on ad information encoding : a neurophysiological study
Lee, Seungji
;
Kim, Jooyoung
;
Read, Glenna L.
;
Kim, Sung-Phil
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10014575283
Saved in:
2
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
3
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
4
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
5
Advertising nativeness as a function of content and design congruence
Kim, Jooyoung
;
Choi, Dongwon
;
Kim, Hanyoung
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012200333
Saved in:
6
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
7
TV advertising engagement as a state of immersion and presence
Kim, Jooyoung
;
Ahn, Sun Joo
;
Kwon, Eun Sook
;
Reid, …
- In:
Journal of business research : JBR
76
(
2017
),
pp. 67-76
Persistent link: https://www.econbiz.de/10011712555
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->